BRANDED SERIES
ATLAS OBSCURA
Scope: Branded docuseries
Deliverables: 2 documentary-style short films, cross-channel campaign assets
The Problem:
Atlas Obscura, in partnership with state tourism boards, needed to highlight hidden cultural gems through emotionally resonant storytelling. The challenge: elevate regional tourism marketing beyond “travel ads” into films that feel cinematic, human, and shareable.
Our Solution:
Studio Koa created a pair of short documentaries showcasing extraordinary individuals whose lives are intertwined with place and tradition:
Carousel of Happiness (Colorado): The story of Vietnam veteran Scott Harrison, who built a hand-carved carousel as a vessel for healing and joy.
Jeremy Frey (Maine): An intimate portrait of a master Wabanaki basket maker, continuing a seven-generation Passamaquoddy tradition and redefining craft as cultural survival.
Both films blended vérité documentary craft with Atlas Obscura’s editorial voice—sincere, cinematic, and curiosity-driven—designed to spark both wonder and travel inspiration.
The Impact:
Collectively, the films strengthened Atlas Obscura’s reputation as a brand that goes beyond tourism—building emotional bridges between audiences and place.
1.6M+ cross-platform views across YouTube, Facebook, and Instagram.
900+ comments (10x the engagement rate of the Atlas Obscura avg) celebrating cultural pride, local heritage, and newfound appreciation for hidden stories.
“I am from Maine and did not realize how gorgeous these could be. Wow!”
“I have visited the carousel countless times, and it truly is as magical as this piece makes it out to be.”
”I never had a YouTube video bring a tear to my eyes... thank you”