BRANDED SERIES
SUBARU
Scope: Multi-video branded media campaign
Deliverables: Documentary-style short films + automotive cinematography
For the launch of the 2020 Subaru Outback, Subaru needed more than a traditional car commercial. The challenge: show the Outback as a vehicle for discovery and inspiration without slipping into overt advertising. They wanted storytelling that elevated brand perception and resonated with audiences beyond core car buyers.
The Problem:
Studio Koa partnered with Washington Post Brand Studio to develop The Road to Creativity, a cinematic branded series highlighting artisans who rely on journeys in the Subaru Outback to spark their creative work.
Led full production end-to-end: story development, directing, cinematography, and editing.
Blended documentary intimacy with state-of-the-art automotive cinematography.
Positioned the Outback as a natural companion for makers, dreamers, and explorers — embodying Subaru’s ethos of adventure and authenticity.
Our Solution:
Named one of Pressboard’s Top 10 Sponsored Campaigns of March 2020, a recognition awarded across hundreds of global branded content campaigns.
Elevated Subaru’s image from functional to aspirational, reinforcing its identity as a brand for those who seek creativity and discovery.
Demonstrated how automotive storytelling can drive brand equity by connecting emotionally with lifestyle-driven audiences.