BRANDED SERIES
Amazon: Big Thinking
Scope: Branded docuseries
Deliverables: Documentary-style short films, cross-channel campaign assets
The Problem:
Amazon Ads is one of the world’s largest digital advertising platforms, serving millions of advertisers. Yet their B2B marketing case studies risked feeling abstract and transactional. How could they showcase advertiser success in a way that felt cinematic, human, and emotionally resonant?
Our Solution:
Amazon Ads serves millions of advertisers worldwide, but behind every campaign is a human being with a story and a vision. We created short documentaries featuring icons like Wyclef Jean, Anderson .Paak, and the creators of the Greenies Dog Interpreter campaign—positioning Amazon Ads not just as a performance platform, but as a global partner amplifying creativity, culture, and human ambition.
The Impact:
Industry Recognition: Films were showcased at major advertising events, elevating Amazon Ads’ reputation as a cultural storyteller.
Cross-Channel Reach: Distributed across Amazon Ads’ blog, YouTube, paid media, and strategic partnerships.
Emotional Stickiness: Shifted perception of Amazon Ads from utility platform to creative partner by forging deeper audience connection.